BUILDING BIG DIGITAL MOVEMENTS

19 septembrie, online

Organisations from all over the world have used digital techniques as the catalyst to build or harness the energy of existing movements in order to bring about the change they want to see.

Greenpeace, the ACLU and countless political campaigns from all over the world have applied movement building techniques to their successes and we can learn a lot from them. Paul will explain the theory behind mobilisation and movement building and how it applies to charities. He will give examples of how organisations have activated this thinking to drive successful public engagement, campaigning and fundraising activities.

Paul will cover the case study of Refuge, a UK based domestic abuse charity. He will explain how Refuge adopted a digital mobilisation model which saw them raise millions of pounds and recruit thousands of additional supporters, campaigners and donors.

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