The Donor Decision Lab: raise more cash for your cause
29 mai 2025 – Sheraton Bucharest Hotel
The day is designed to introduce Romanian fundraisers to the latest thinking in pro-social marketing and fundraising- using decision science to improve prospect, supporter, and audience engagement in your work.
We’ll explore the key ideas in decision science and how they can be applied to your work. We’ll also look at how NGOs such as MSF, Greenpeace, WWF, UNICEF and more are using these techniques successfully.
TIME
TOPIC
09:30 – 10:00
Registration + Tea and Coffee available
10:00 – 10:15
Welcome and intro:
Brief introductions to you and to the programme leader and your coaches. Exploring the programme- aims and structure
10:15 – 11:15
Key ideas:
Explaining the key Ideas underpinning decision science: how neuroscience, behavioural economics and evolutionary psychology combine to affect the way we make decisions. System 1 and System 1 decisions. Exploring the idea of heuristics.
11:15 – 11:30
Break: Tea and Coffee
11:30 – 12:00
Mini-case studies
How DS is impacting on charity and campaigning agencies and their work
12:00 – 12:30
Using DS Systematically; five steps to change behaviour
Introducing you to the five key steps to identify how to change behaviour: clarify; create; identify; build; tes
12:30 – 13:30
Lunch: a quick lunch with networking- there’s lots to cover!
13:30 – 13:45
Food Bank Case Project
Applying your learning to a live project
13:45 – 15:00
Using the MINDSPACE model
Identifying the behaviour boosters in any project: Messenger; Incentive; Norming; Salience; Priming; Affect; Commitment; Ego.
15:00 – 15:30
Break: Tea and Coffee
15:30 – 16:45
Applying the five steps in your own project
A chance to work individually or in small groups on a specific challenge and apply behavioural change principles to increase commitment, spend, or conversion.
16:45 – 17:00
Action Summary:
Questions, Action Plan and Close
17:00
Close and depart.
You’ll also have the opportunity to buy key texts on decision science Change for Good, Change for Better, and Making the Ask