THE DONOR DECISION LAB

29 mai, Sheraton Bucharest Hotel. This Masterclass will be held in English

How did a…
• zoo grow individual giving from £20K to £1.3M in just 18 months?
• humanitarian organisation improve online donations by 25%?
• museum double gifts in tap-to-donate boxes using different messages on exit and entrance?
• food poverty campaign raise €1.5M in a single major donor dinner?
• medical charity increase face-to-face average monthly gifts from US$33 to US$39?

They all brought a Decision Science Workshop, Plenary Session or Masterclass into their organisation to work on specific challenges. Now you can secure access to these ideas and inspiration…and apply them to your own campaigns.

What is Decision Science?

Decision Science combines the power of behavioural economics, evolutionary psychology and neuroscience to explore how people make choices. The techniques underpinning Decision Science- sometimes called nudges or heuristics- are in everyday use by businesses to sell new products or promote customer loyalty. These same techniques, used ethically, can support your pro-social ambitions. You can persuade unengaged individuals to become supporters, encourage existing givers to become more committed, and even re-activate lapsed donors.

The key focus here is on practical, proven science you can use. All the techniques and approaches we share have been tested in real-life fundraising settings. All draw on the impressive Nobel Prize winning ideas development by Kahneman and Thaler plus other leading academics .

The Decision Science team have ten years’ experience showing charities, INGOs and public bodies how to use the insights from the field to make their campaigns, calls to action, and programmes more powerful and effective. The exciting message is that often small – even tiny-changes in the way you communicate can make a major difference to how your message is received and acted upon by supporters and potential advocates.

Specifically, we’ll explore:

  • what is behavioural economics and what does it tell us about how we make decisions?

  • why are we all predictably irrational- and what does this mean for fundraising?

  • how business uses psychology to persuade us to buy- and what we can learn

  • how emotions and the subconscious impact on decision making

  • the key rules and heuristics that change our attitudes and behaviour unconsciously

  • how you can change supporter’s behaviour without changing their minds.

Learning Outcomes:

At the end of the session participants will be able to:

  • understand the difference between System 1 and System 2 decisions.

  • create a decision architecture for any programme.

  • improve supporter communications and commitment.

  • integrate behavioural economics into digital behaviour.

  • appreciate and avoid their own biases.

About the speaker

Bernard Ross is director of =mc consulting, a management consultancy working worldwide to transform the performance of pro-social organisations.

He is an internationally regarded expert on strategy, major donors, and pro-social use of behavioral science.
He has written, co-written or edited eight award winning books on fundraising and social change- a number of them with Clare Segal. Breakthrough Thinking won best non profit book in the USA. Global Fundraising was the first fundraising book to be published in China by Shanghai University Press. And with Omar Mahmoud of UNICEF International, he wrote the key books on social change and decision science Change for Good and Change for Better. His latest book, Making the Ask was an Amazon #1 best seller in not for profit listings.
He has advised many of the world’s leading INGOs on fundraising including UNICEF, UNHCR, IFRC, ICRC and MSF.

In recent years he’s raised money for Europe’s largest scientific experiment at CERN, to organise supplies for the world’s biggest refugee camp in Cox’s Bazaar, Bangladesh, to build the Patagonian museum housing the largest dinosaur ever to walk the earth, and to save the last 800 great apes in Rwanda.

SIGN UP

*first 5 organizations to sign up will receive a free copy of Bernard Ross’ best selling book, Change for Better