Fundraising brands and communication

Why is fundraising communications and creative different from traditional marketing? Does the brand of an organisation drive fundraising growth? Organisations across the world spend millions and millions of dollars every year on promoting their brand. But does it work? Specifically, does brand drive fundraising growth?

In this opening plenary you will be presented with the results of the first ever research into fundraising and brand in the world. The research was led by the world-leading fundraising academic, Adrian Sargeant and even features two Romanian organisations (Dăruiește viață and Hope and Homes for Children România).

With: Adrian Lorentsson, Rachel Beer (Alan Clayton Associates)

FUNDRAISING COMMUNICATIONS AND CREATIVE WORKSHOP

Would you like to raise a lot more money for your organisation? What do you need to think about when you want to engage people to donate to your organisation? Learn about the greatest fundraising organisations in the world and how their communications and creative set them apart from the rest. You will even learn from case studies into organisations that have made the journey to a ‘Great Fundraising Organisation’ themselves.

Key learning outcomes:

• Utools to get to the most basic emotions needed for outstanding fundraising creative work.
• Understanding what great communications and creative needs to have.

With: Adrian Lorentsson, Rachel Beer (Alan Clayton Associates)

Vom adăuga în curând informații despre celelalte ateliere din cadrul acestei teme.

DIRECT MARKETING TO THE MAX: THE KEY INGREDIENTS FOR BUILDING SUCCESSFUL DIGITAL PROGRAMMES

This workshop will take participants through the key ingredients needed to build successful digital programmes.

Jason and Aroon will use examples from their own work building campaigns for International NGOs, case studies from INGOs who have successfully built digital programmes, and will share some of the things which need to be in place ‘behind the scenes’ to achieve success.

The session will be presentation-based with some informal activities for participants.

Key learning outcomes:

• The key ingredients needed to build successful digital programmes
• What else needs to be in place to achieve success
• Key tools, materials and techniques to build digital campaigns for your organisation

Aimed at:

mid-senior level fundraising/comms professionals who want to learn how to deliver successful fundraising programmes

With: Aroon Dougan, Jason Potts (Think Digital)

Vom adăuga în curând informații despre celelalte ateliere din cadrul acestei teme.

Vom adăuga în curând informații despre ateleierele din cadrul acestei teme.

Vom adăuga în curând informații despre ateleierele din cadrul acestei teme.

Vom adăuga în curând informații despre ateleierele din cadrul acestei teme.

What it takes to succeed in the tech age – the art of Lean

There are numerous buzzwords and emerging technologies around digital fundraising, but what are the key things needed to succeed in the tech age? Jason and Aroon will talk about Lean ways of working and how if these are fully embraced, they can be the difference between failing and thriving digital programmes.

With: Aroon Dougan, Jason Potts (Think Digital)