DONOR PSYCHOLOGY MASTERCLASS
Acest masterclass se va desfășura în limba engleză.
In this Masterclass, Prof. Jen Shang, philanthropic psychologist, will introduce the new science of philanthropic psychology and explain why this is an opportunity to build supporter loyalty like we have never seen before.
Jen will share our latest research, real-life charity results, and practical advice to help you boost your donor’s wellbeing, and giving, in the months to come.
Agenda
10.00-10.05 – Introduction in „Philanthropic Psychology” Masterclass (ARC)
10.05-10.50 – Session 1: Focus on the money or the person?
Participants will:
Understand the definition of Philanthropic Psychology
Recognise the differences between fundraising copy that focus on the money versus the person
Understand the positive impact focusing on the person can have on fundraising results
Practice how to apply this learning in their own fundraising copy
10.50-11.00 – Short break
11.00- 12.00 – Session 2: How about focusing on building connections?
Participants will:
Understand what psychological wellbeing (e.g. connectedness) is
Explain how fundraising copy can be used to increase people’s sense of being connected to others
Practice how to apply this learning in their own fundraising copy
12.00-13.00 – Lunch break
13.00-13.50 – Session 3: Can I take this approach in ALL our fundraising activites?
Participants will:
Understand how to build a supporter journey with PhilPsych(TM) in mind
Understand what the human resources implication of taking this approach may be
Build a supporter journey that works for you
13.50-14.00 – Short break
14.00-15.00 – Session 4: Getting the details right!
Participants will:
Understand what psychological wellbeing is (e.g. competence and autonomy)
Explain how fundraising copy can be used to increase people’s sense of competence and autonomy
Practice how to apply this learning into their own fundraising copy
WHO SHOULD ATTEND?
This masterclass is for fundraisers, heads and directors of fundraising, staff members responsible for fundraising communications, chief executives and board members.
The Masterclass will last between 10:00 – 15:00, and it will be hapening online.
We will come back with a more detailed agenda, closer to the event.
Trainer
