Mike Johnston
Mike Johnston has been a fundraiser for 35+ years and has worked with 100’s of social impact and charitable organizations in Canada, the U.S., Europe, Latin America, and Asia Pacific. Mike is an expert in fundraising innovation and integrated fundraising – especially in the use of digital technologies, journey mapping, and moves management and their effective use to increase fundraising.
He is the founder of the leading, global consultancy, Hewitt and Johnston Consultants (www.hjcnewmedia.com) and had a hand in creating some of the first digital fundraising tools and campaigns for nonprofit organisations.
He is a board member of The Resource Alliance – the global fundraising capacity building nonprofit – , and very involved in the International Fundraising Congress and Resource Alliance’s Fundraising Online web conference.
He is the author of four books: The Fund Raiser’s Guide to the Internet and The Nonprofit Guide to the Internet and Internet Strategies: Best Practices for Marketing, and Direct Response Fund Raising: Mastering New Trends for Results.
Mike is a founding Board Member of the Washington-based e-Philanthropy Foundation, and the founding Foundation Chair for the first global charity online lottery, www.globelot.com.
He has helped to found, and Chair, the industry leading Integrated Marketing Advisory Board, www.imabgroup.net – a collection of leading fundraising agencies and other related industry associations.
Mike is for the first time in Romania to work on two Masterclasses: Journey Mapping for Donors and Digital fundraising and donor upgrading and very excited to be here.
He has recently completed a DNA test and found that Romania is an important place where ancestors came from. He has also helped CEE nonprofits for over 15 years.